Ecclesiastes. All is vanity. Thanks to Carl Trueman, I read a funny and effective take down of the secular fundamentalists who think tobacco smoke is more dangerous that carbon emissions. (No doubt, ironies of this sort attend most projects of transformation.)
The first folly, the logic that says scary pictures will scare adolescents from smoking:
Nonetheless this is a brilliant marketing campaign by the Australian authorities, doubtless designed to increase tax revenue from cigarette sales to junior high school boys. If I were in junior high I’d promptly find a way to buy (bribing an older brother or cousin, if need be) this incredibly disgusting flip-top box. And then I would be beside myself with eagerness to get to school the next day and usher my pals into the boys’ room to show off my gruesome, shoeless, sockless purchase.
In the World Gross-Out Champ-ionship, which is the preeminent event and main purpose of seventh grade, I’d retire the cup. At recess we’d show the pack to the girls, eliciting the highly coveted “ICK!” shriek. After school a certain kind of girl, the kind who made our hearts flutter (which Australia warns that cigarettes also do), would ask, “Can I try one?”
Of course we’d smoke the things. Who could resist? I can’t resist myself. As a confirmed cigar-smoker, I don’t care much for cigarettes. But the 13-year-old abides in us all. And it’s an affair of honor. I am devoted to Lady Nicotine. She has been insulted.
Folly no. 2, taxing sin depletes tax revenues:
Sales of legally packaged and lawfully retailed Australian cigarettes are down. No surprise given that most smoking is not done in seventh-grade boys’ rooms and that a pack of cigarettes in Australia costs nearly $16. (The Australian dollar is worth approximately the same as the U.S. dollar except it has a kangaroo on it instead of George Washington.)
But this decline in sales has been offset by a 154 percent increase in sales of contraband and counterfeit cigarettes coming from overseas. These cost half as much and arrive in the pleasant traditional wrappings of their brand. (Though, in the case of counterfeit cigarettes, with some risk of misspelling—Malrbolo.)
In calculating the 154 percent figure KPMG seems to have done its homework—surveying thousands of adult Australian smokers, analyzing Australian Customs tobacco seizure data, and sending out teams to pick up the litter of 12,000 empty cigarette packs in 16 Australian cities and towns.
Not to rei-mpute base motives to the Australian government, but plain packaging has been a revenue disappointment as well. KPMG estimates that, as of mid-2013, contraband and counterfeit cigarettes have cost Australia a billion dollars in lost taxes.
Do you suppose there’s organized criminal activity involved? Consider that a pack of smokes costs a buck and a quarter in Vietnam. This makes the mark-up for smuggled heroin look like the profit margin on a Walmart Black Friday loss leader.
The third folly, where will it all end?
Beer is certainly next, with pictures of drunken fistfights, snoring bums, and huge, gin-blossomed noses on every can. Airplane crashes kill a lot of people. No plane should be allowed to land in Australia unless it’s painted drab dark brown and bears an image of fiery carnage along its fuselage. Cars kill even more. Perhaps a banner showing lethal wrecks could be pasted across the inside of every car’s windshield. And there’s food. Make all food drab dark brown (something of a historical tradition in Australian cooking anyway) and deck the labels with naked fat men.
Fortunately there are those who are still willing to fight for property rights and freedom of choice. Raúl Castro, for one. Cuba has gone to the World Trade Organization to challenge Australia’s Tobacco Plain Packaging Act. Cuba argues that the act violates the internationally recognized rights of trademark owners and does not comply with the WTO’s agreements banning technical barriers to trade and protecting intellectual property.
When Raúl Castro is your Milton Friedman, you’re ready for the intellectual firing squad. The thought process of Australia’s legislators should be stood up against the wall of common sense. Care for a last cigarette?